Product Launch Videos That Helped Scale a Creator Platform to 200K+ Users
Client
Graphy
Duration
Services
Video Production, Product Demo Videos, Scriptwriting, Motion Graphics, Screen Recording & Animation, Feature Showcases, Platform Launch Creative

Brief
Graphy, an all-in-one creator platform by Unacademy founders, partnered with SuperPumped.agency to create a series of launch videos that would introduce their evolving product suite to creators worldwide. We developed multiple video campaigns to showcase their white-labeled websites, mobile app builder, and most importantly, their new community platform—features that would help creators build sustainable, recurring revenue businesses. Our work included conceptualizing distinct visual narratives for each product feature, scripting content that spoke directly to creator pain points around monetization and community building, and producing polished videos that balanced technical demonstrations with emotional storytelling. From interface animations to feature walkthroughs, each video was crafted to generate excitement while educating creators on how Graphy could transform their online business. The launch videos became essential assets in Graphy's product marketing, helping drive feature adoption and scaling the platform to over 200,000 creators.





