Doritos needed a traffic-stopping visual for a Digital Out-Of-Home (DOOH) campaign across major city centers. The brief was bold: create an anamorphic 3D illusion where the iconic chip bag explodes out of the screen, defying the laws of physics to grab attention from blocks away. The catch? We had under 24 hours to deliver. This was before AI could generate realistic 3D renders, meaning every shadow, texture, light reflection, and physics simulation had to be handcrafted overnight. Our team worked through the night, building the 3D models, simulating realistic product movement, and perfecting the forced-perspective illusion that makes anamorphic billboards so mesmerizing. The result was a showstopping DOOH campaign that commanded attention in high-traffic urban environments and reinforced Doritos' bold brand personality.

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