$1.61 Million in revenue at a 5.57x ROAS for a EMF phone case brand based in the US
Summary
Protecting Health with EMF-Safe Solutions
SafeSleeve, a leader in protective phone cases, sought to expand its market presence by offering cutting-edge EMF radiation protection. Aiming to safeguard health-conscious consumers, they entrusted us to optimize their Google Ads campaign. The goal? Scale ad spend to $18,000 monthly while achieving a minimum 4.5x ROAS, targeting both existing demand and cold traffic across the US
Challenge
Capturing Demand in a Competitive Phone Case Space
In a crowded tech accessory market, SafeSleeve aimed to highlight its EMF protection cases to a growing audience. The challenge was to drive significant revenue while scaling a $18,000 monthly budget, using precise targeting to convert cold traffic. We had six months to deliver results, leveraging Google Ads to meet and exceed their ROAS expectations.
Solution
Blocking EMF with Strategic Google Ads
We crafted a strategic Google Ads campaign, focusing on YouTube Shorts, 16:9 static ads, and highly targeted keywords to promote EMF protection. Aiming to capture both demand and untapped cold traffic, we optimized for a $18,000 monthly spend ($108,000 total over six months, scaled to $289,341 with performance boosts). Real-time analytics using Triple Whale ensured every dollar maximized ROI.
Execution
Ads That Shield Against EMF Dangers
Our campaign featured dynamic YouTube Shorts and 16:9 static ads, showcasing SafeSleeve’s EMF protection benefits. Supertargeted keywords like “EMF phone case” and “radiation shield sleeve” drove ~1.2M impressions and ~60,000 clicks at $4.82 CPC. Weekly refinements kept the strategy sharp, converting cold traffic into sales.
Results
EMF-Safe Results That Exceeded Targets
Over six months, we spent $289,341, generating a 5.57x ROAS and $1.61M in revenue. The $18,000 monthly budget was successfully scaled, crushing the 4.5x ROAS goal. With ~1.2M impressions and ~60,000 clicks, SafeSleeve saw a 20% sales uplift, reinforcing their leadership in EMF protection.
Takeaways
Keys to EMF Protection Success
YouTube Shorts and static ads effectively reached cold traffic with EMF awareness. Supertargeted keywords unlocked new demand. Rigorous optimization ensured budget efficiency. We proved strategic Google Ads can transform EMF safety marketing.
