Turned Skeptics into Superfans with 30% Engagement Boost – All Organic for Reia Diamonds
Summary
Sparkly, Planet-Friendly, and Low Cost
Lab-grown diamonds are sparkly, planet-friendly, and super cool. But let's be real, some people still think they're fake. That's where Reia Diamonds came in, wanting to show the world that lab-grown gems are just as awesome as mined ones. Their secret weapon? Us. We did it all organically without spending a single rupee.
No digging needed – just pure, mind-blowing creativity.
Challenge
The Diamond Market is Extra
Think about it: diamond ads are all the same. Slow videos of rings, overly dramatic love stories, and that one line about "forever." Reia wanted none of that. They wanted to shine, literally and figuratively, and turn lab-grown skeptics into superfans. The goal? Make people stop scrolling and start dreaming, all without paid promotions. In a market that's extra AF, we demanded innovation within the guidelines.
Solution
Dream Team: Srini & Prerona
Every campaign needs a dream creator, and for this one, it was Srini and Prerona. Srini's vibe? Funny, quirky, and just chaotic enough to keep things interesting. Prerona? Pure elegance with a side of relatable sass , the person you'd trust to pick your jewelry and your Instagram filter. Together, they weren't just influencers – they were storytellers, brand ambassadors, and the kind of people who make you think, "I need whatever they're selling."
Execution
Selling Rocks, Effortlessly
Let's not sugarcoat it: creating ads that don't suck is hard. But we don't do "meh." For Reia, we turned up the heat and delivered content that was fun, fresh, and un-skippable. Here's how we nailed it, all while keeping the adspent at zero.
Smart Savings, Our Style: Lab-grown diamonds cost 70–80% less than mined ones. Crazy, right? We wanted to show people that choosing lab-grown isn't just smart, it's the hero moment of your own movie. Our video turned this into a wallet-friendly blockbuster, and honestly, if our diamonds had dialogue, they'd probably say, 'Aap savings kro, main hoon na!'.
Pop the Question, But Make It Fun: Proposals are serious, sure, but let's not make them boring. Instead of just throwing a trending audio on there and calling it a day, we added a Reia twist. The result? A cheeky reminder that screamed, "Hey, stop overthinking and propose already! Your partner is waiting!" You're welcome for saving relationships.
Love, Netflix Style: Everyone loves a good binge-worthy love story. We leaned into Srini and Prerona's romance, crafting a reel that basically yelled, "Dream proposals don't need a loan from your friend!" And because we're that nostalgic, we threw in a shoutout to How I Met Your Mother. Cue the collective "aww" and someone yelling, "Legend – wait for it – dary!"
Results
The Big Wins
What did we achieve? A lot:
- 30% higher engagement across likes, shares, and saves—our best ever.
- 20% jump in in-store queries directly driven by the buzz.
- Viral moments: Posts spread like wildfire, sparking conversations and “wow” comments.
- Organic traffic surge: A wave of visitors hit the website to learn about lab-grown diamonds.
And the best part? All of this was 100% organic—zero ad spend.
Takeaways
Why It Worked
We kept it simple and fun. No boring facts or hard sales pitches. By mixing humor, emotions, and useful info, we made content that people actually wanted to watch. Instead of just selling diamonds, we showed why lab-grown ones are the smart, stylish choice. Visual communication that feels alive and messy, reminiscent of early internet aesthetics, will outshine overly polished, corporate vibes.
