Scaled from 0 to ₹1.6 Cr in sales at 3.96x ROAS within just 4 months of launching the Personal Finance Handbook.
Summary
Empowering Kids with Money Smarts
National Finance Olympiad (NFO) is on a mission to make money fun and accessible for kids across India. Their flagship product, the Personal Finance Handbook—is designed for ages 10–18 and turns complex financial topics into simple, engaging lessons. From mutual funds and banking basics to the history of money and even cryptocurrency, the book makes real-world finance exciting through colorful illustrations, relatable examples, and practical tips.
Priced at ₹699 (often discounted to ₹649), the handbook appeals not just to kids, but also to parents and young adults who want to build strong financial habits early—and in many cases, learn alongside their children.
Challenge
Tackling a Blank Slate
NFO’s handbook had zero sales and no ad content, despite a website and some social media presence. The hurdle? Finding creators to make ads that stood out in a crowded finance market. We needed to scale fast and profitably to hit 1.6 crore in sales, with parents raving, “Schools never taught us this!”
Solution
SuperPumping with Smart Ads
We built a lean strategy for quick, profitable sales using Meta Ads (Facebook, Instagram, Threads), Google Ads (YouTube, Search), and eight Instagram micro-influencer collabs. Our goal was 1.6 crore in sales at 180 INR per book sold, tracked via Google Analytics and NFO’s dashboards. Ads also boosted sign-ups for NFO’s finance exam by 20% (for free!).
Execution
Flipping Pages, Winning Parents
We launched Meta Ads, testing 10-12 weekly, with a top-performing video of a hand flipping book pages, captioned “Teach Your Kids Real World Finance,” driving ~500k impressions. Google’s YouTube video ads and Search ads for “finance book for kids” added ~300k impressions. Eight Instagram micro-influencers (10k-50k followers) posted reviews, scoring 2.2M views. Five founder-led videos, scripted by us, boosted conversions by 15%. Weekly tweaks kept costs at 180 INR per book.
Results
Smashing Sales Goals
We hit 1.6 crore INR in sales, selling ~23,433 books in four months with 42.18 lakhs ad spend (1.2L, 5.9L, 13.18L, 21.9L). Our 3.96x ROAS beat the 2.5x goal, with ~1.5M impressions and ~100k clicks.
Influencers drove 2.2M views, and exam sign-ups rose 20%.
Takeaways
Key takeaways
A simple book-flipping video won big.
Founder-led ads built trust, boosting conversions 15%.
Weekly ad tests and micro-influencers maximized reach.
We learned to scale fast and profitably for a funded company.
