Can I Have Money, a New York-based lending company, offers business loans from $10,000 to $3 million to fuel entrepreneurial growth. Targeting business owners aged 25-55 with minimum monthly revenues of $20,000, they needed a surge of qualified leads. We were tasked with delivering leads at $10.6 each using Meta Ads, scaling their pipeline in two months (June-July 2025).
In a packed US lending market, Can I Have Money’s lead flow needed a boost. The challenge? Create Meta Ads that grabbed high-revenue business owners’ attention and drove loan applications, all within a tight two-month window. We had to deliver quality leads efficiently to power their growth.
We launched a targeted Meta Ads strategy (Facebook, Instagram, Threads) to deliver qualified leads at $10.6 each. Focusing on 25-55 year-old business owners with $20,000+ monthly revenue, we aimed to maximize loan applications. Meta’s analytics dashboard guided weekly optimizations, ensuring every ad delivered.
We tested 6-8 Meta Ads weekly, many AI-generated variations of top performers. The star? A before-and-after image ad showing a business owner stressed about cashflow, then smiling after Can I Have Money’s loan, driving ~250,000 impressions and ~15,556 clicks at $1.8 CPC.
Headlines like “Cashflow Tight This Month?” hooked our audience. Weekly tweaks kept costs at $5.6 per lead, funneling leads to a streamlined application page, we used AI to generate a lot of variations of the base image as well, so we can target more genders and age ranges without needed to switch models everytime.
In two months, we generated ~2,642 qualified leads at $10.6 each, with ~$28,000 in ad spend ($3,500 weekly). Our ads delivered ~250,000 impressions and ~15,556 clicks, boosting lead flow 10x from baseline. High-quality leads from high-revenue businesses strengthened Can I Have Money’s lending pipeline and brand reach.
A before-and-after image ad resonated the best with business owners.
AI-generated ad variations and weekly testing found winners fast.
Precise targeting of $20,000+ revenue businesses ensured efficiency.
We learned smart Meta Ads can transform business lending in record time. Ready to scale? [Your Agency Name] has the spark—let’s connect!
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